Discover our custom-engineered feline care solutions tailored for importing wholesalers, regional pet distributors, and premium retail groups across Auckland, Wellington, and Christchurch.
New Zealand maintains one of the highest pet ownership rates in the world, with over 44% of households sharing their homes with one or more companion felines. This deep cultural integration of companion animals has driven a shift in consumer demand away from low-cost, high-dust basic clay sands toward value-added, eco-conscious, and health-focused cat litter formulas.
Commercially, the market is characterized by premium margins paired with strict biosecurity protocols and ecological mandates. Retailers are actively moving their supply chains toward sustainably sourced materials, such as rapid-renew plant fibers, biodegradable cassava blends, and chemical-free mineral alternatives. Distributors must deliver products that appeal to environmentally conscious consumers while satisfying strict import criteria set by regional authorities.
Developing cat litter for New Zealand requires addressing unique environmental conditions. The coastal marine climate of major cities brings average relative indoor humidity levels of 70% to 85%, especially during winter. Poorly manufactured cat litter will absorb ambient humidity directly from the air, degrading its performance before use. This causes premature crumbling, soft clumps, and mold growth inside the litter box.
Tom's Family formulas are engineered to resist ambient atmospheric moisture, focusing their absorption capacity only on direct contact with liquid. Additionally, our formulations address localized living scenarios:
Tom's Family, as a core member of Shengyu Group, offers the manufacturing scale and research depth required by national distributors.
A Standardized Global Partner Empowering Pet Brands Worldwide
Tom’s Family is a leading manufacturer of premium cat litter and a key member of the Shengyu Group. Through standardized production processes, an experienced global sales team, advanced laboratories, and reliable logistics, we support the requirements of international pet brands. Today, we are recognized as a trusted OEM/ODM cat litter factory for premium importers and private labels.
We provide professional one-stop OEM services, managing everything from brand concept design to global export logistics. Whether your brand requires natural bentonite, premium tofu, or cassava-based formulas, you can customize ingredients, particle sizes, colors, and packaging. Our patented dust-removal and odor-locking technologies help your products stand out on retail shelves.
We design feline products with a focus on their natural instincts. Every formulation is developed to mimic the soft feel of natural ground, providing cats with a comfortable and stress-free toileting experience.
High-quality litter starts with the raw materials. We source clean, natural resources—including pure sodium bentonite clay, organic food-grade pea fibers, and raw cassava—to ensure every batch is safe and non-toxic.
Protecting respiratory health is essential. Our production lines use multi-stage vacuum dedusting systems that extract fine particulates, ensuring a clean, dust-free pour for cats and owners alike.
We offer flexible private-label customization, from barrier-film packaging designs to custom scent profiles, ensuring your products are tailored to your target market's preferences.
Leveraging our container freight contracts, we ensure reliable transit times and cost-efficient shipping to major international ports, including Auckland and Lyttelton.
By focusing on renewable materials and resource-efficient production, we help pet brands transition toward sustainable, low-carbon footprints.
Take a virtual walk through our advanced production lines, automated testing laboratories, and dust-filtration facilities.









Engineered with high absorbency and odor control, these plant-based and mineral litters are optimized for New Zealand's import and environmental standards.
Fast clumping, natural deodorizing properties, fully compostable and flushable.
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An unscented formula featuring high absorption and minimal tracking, ideal for sensitive felines.
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Premium sodium bentonite clay that clumps quickly and traps moisture to reduce odor spread.
Inquire for Bulk Pricing →Importing pet supplies to New Zealand requires a reliable supply chain. Tom's Family leverage China’s manufacturing ecosystem, sourcing premium raw materials—such as Inner Mongolian sodium bentonite and agricultural pea fibers—directly from verified regional suppliers.
Our automated production facilities use advanced processing technologies, including high-capacity rotary dryers, multi-stage sifting machines, and automated packaging systems. This helps ensure consistent product quality, minimize particulate breakdown during transit, and reduce dust. Our integration with major ports allows for efficient container shipping directly to New Zealand, offering stable pricing and reliable delivery schedules.
Exporting organic and mineral-based pet supplies to New Zealand requires meeting strict biosecurity regulations to protect the local environment. Importers must comply with the import standards managed by the Ministry for Primary Industries (MPI).
Tom’s Family manufactures all products under controlled conditions. Plant-based materials, including tofu and cassava, undergo high-temperature drying processes to ensure they are free from pests, fungal spores, and biological contaminants. We provide the necessary documentation, including clean heat-treatment records and phytosanitary declarations, to facilitate smooth customs clearance at New Zealand ports.
Developing advanced, eco-conscious pet care products for modern retail markets.
We are developing diagnostic color-changing formulas that react to feline urine pH levels, helping owners monitor urinary health and spot potential issues early.
Our research team is testing probiotic micro-additives that consume odor-causing microbes, providing continuous, natural odor control without synthetic perfumes.
We are incorporating solar energy and recycled water systems into our manufacturing facilities to reduce environmental impact throughout the production cycle.
Working together to build a sustainable, pet-friendly future.
We aim to deliver reliable, comfortable, and sustainable pet care solutions. By using clean ingredients and automated manufacturing, we focus on:
To be a trusted global supplier of sustainable pet care products, promoting environmentally friendly materials and practical technologies across the industry.
We work to develop renewable, plant-based, and biodegradable products that support circular economy practices while keeping homes fresh and comfortable.
Common questions regarding importation, customization, biosecurity clearance, and shipping logistics.
Our complete range of mineral, clay, silica crystal, and organic plant-fiber cat litters, manufactured for global distribution.
Partner with Tom’s Family for your cat litter requirements. Contact us to discuss formulations, packaging designs, or to request product samples for evaluation.
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